Wal-Mart Excursion

here is a cool link on coffee cups compare with our last project.

Well. I’m more than a little cloudy about this project. the hardest part of any project in school is (to me) choosing an initial direction.

I mean- the instructors just kind of say, ” hey have the thing you want to make decided upon by next time we meet.”

The way I figure, we (as designers) are supposed to be problem solvers. How do we start thinking of a solution when we don’t have a problem to fix? I don’t want to make some crap that’s overloaded with features, that is supposed to solve a problem that isn’t there.

So. since I don’t have the time or resources to conduct any sizable research of what consumers are looking for, I went to the place that I could find it. no. not the internet.

Yep. Wal-mart. I spent 3 hours in the kitchen appliance section, looking at all the different products. I worte down what features were being offered, and what keywords were being used in the product’s advertising.

If these products had been designed correctly, their respective company will have done research on what consumers wanted, then incorporated those features. Finally, the product’s packaging would boast those features in a way that would make the product stand out.

so. in an abbreviated form, I’ll attempt to report my findings. This can help me know what would make a usable, desirable product.

well i left my sketchbook in studio, so I cant give exact numbers, but I will tell you the recurring threads.

-Clean: things are easily cleaned through material choice, and disassemble-ability.

-Simple- in use. as in…there is a one- touch system, or there is as quick “bagel” setting on the toaster.

-Fast. along the same lines as simple. makes things faster


-Restaurant quality- like Mr. Coffee guy said. people will pay extra to bring that restaurant taste into their homes.

-healthy. – ok well the was mainly in the George Foreman Grills. but its still important!

-Easy to store- cord storage… nesting bowls… etc.


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